Ancient ruins at sunset with towering stone columns and arches, lush greenery surrounding the site, and the sun setting over a body of water in the background.

“OUTRAGEOUS”

- ROLLING STONE

BRETT LOUDERMILK & ZAIN CURTIS

Two men in an office with wood-paneled walls and a pink carpet, each holding a pillow with an image of male genitalia and wearing underwear. One man sits on a chair, the other stands, with balloons on either side of the frame.

They began working together in 2023 and have quickly created a visual language and world that is undeniably impactful. Deeply rooted in Americana, they draw references from their obsessions with popular culture and their childhoods in the South and Appalachia. Building real, uncommon connections drives every project.

Loudermilk and Curtis have teamed up with Zach Augustine, an entrepreneurial creative force obsessed with cultivating demand and collaborative engagement. With 30+ years in the fashion industry, holding executive posts at brands like Nike, Coach, Ralph Lauren and Levi’s; he’s stoked to have co-founded and lead as COO of PAPERBOY™.

A young woman with blonde hair standing confidently on a gold-colored table at an outdoor gathering, wearing a yellow football jersey with the number 8 and torn white shorts, surrounded by people and balloons, with a house and large trees in the background.

“NO ONE DOES TRASH BETTER…”

- JUSTIN MORAN, PAPER MAGAZINE

PROJECTS

A man wearing a cowboy hat, mask, and yellow gloves, riding a balloon sculpture of a bull against a pink glittery curtain.
Person wearing a denim jacket, jewelry, and rings, holding a box labeled 'Casa de Nádia Natural Cleansing Bar' against their bare chest with cactus plants in the background.

PRESS

A shirtless man in leopard print swim briefs, white socks, and boots stands on a city sidewalk, waving at a double-decker bus passing by, with a sign reading 'STRIPPERS' in the background.
Three women posing inside a yellow house-shaped frame with open windows, against a plain white background.
A tattooed man with a beard, wearing sunglasses, a straw hat, yellow gloves, black and yellow rubber boots, plaid shorts, and no shirt, sits on a white cooler against a blue background, with a green bag beside him.